A refreshed brand and catalog redesign for a dental products company

The dental products company last did a full redesign of their catalog 18 years ago. During successive catalog cylces, styles, fonts, and images had built up witout a central plan or strategy. Dental products company wanted to make shopping the company catalog and website the best experience possible, by updating their look and presentation.

A fresh new look to organize the helpful information they provide was welcomed by their customers.