Ernst & Young Technology: Innovation Magazine
Ernst & Young is a leader in the innovative use of the latest technology. To avoid potential budget cuts, Ernst & Young’s IT division wanted to showcase its new developments, increase awareness and engagement around key technologies, and communicate to the value it adds to the firm. After designing prototypes and working with leaders of technology groups to learn their processes and key messages, b.e.st ceated a widely distributed magazine that served many purposes including sales and recruiting.
The CIO called it the best piece of communication ever produced by the IT division.